The Real Intelligence Project
WEB DESIGNIn a world filled with AI controversy and misinformation, we were stoked when Real Intelligence Project founders reached out with their big idea. The Real Intelligence Project (RIP) centers human experiences in an increasingly AI-driven world, aiming to raise awareness and drive political action around AI policy.
PROBLEM
The RIP’s mission focuses on real human issues—your best friend’s parasocial relationship with Claude, the creatives losing their job to AI bots, or kids using ChatGPT to do their homework. This org has a big mission and strong convictions … The only problem was that there was nowhere for these big ideas to live, and no brand identity. That’s where we came in.
APPROACH
All our projects begin with an intake meeting. Thought partnership is a huge part of our process, and we closely collaborated with The RIP team to fully solidify their creative direction, vision, and goals.
From there, we developed a simple, effective landing page to house their content and drive political action. The logo we designed features a hand-drawn eye to represent the human-centered nature of the org—it also serves as a symbolic reminder to stay aware of the ever-changing AI landscape. This logo was paired with an eye-catching color palette and fonts that conveyed a serious yet approachable energy.
RESULT
Our team successfully developed and launched a killer landing page in line with The RIP founders’ vision. This gave their team the space to start building out their video content campaigns and spreading the word around AI safety.